Quantcast
Channel: Articles by Grace Chung
Browsing latest articles
Browse All 60 View Live

Buckle Up: Traffic Safety Video Shows How to Tell a Story In 15 Seconds

Think its impossible to tell a story in 15 seconds? Well, the NHTSA just proved you wrong.

View Article



Forrest Owen, Former BBDO Exec, Dies at 95

Mr. Owen is best remembered for his role in the 1952 "Speedy Alka Selzer" campaign.

View Article

Adidas, Kanye West Top Viral Chart With World Cup Spot

Adidas' response to Nike's 'Risk Everything' campaign, which has been the top 2014 World Cup spot to date

View Article

Remembering Ann B. Davis, 'Brady Bunch' Star, Commercial Actress

Though best known as Alice in the "Brady Bunch," Ann B. Davis appeared in many commercials.

View Article

Google Lands On Viral Chart With Product You Can't (Yet) Buy

View Article


Viral Chart: American Express Backs Documentary Highlighting the Unbanked Poor

The film highlights technology's potential to address issues facing those who live paycheck-to-paycheck.

View Article

Famed Radio Veteran Casey Kasem Dies at 82

Casey Kasem's unmistakable voice led him to stints in advertising where he appearde in spots for numerous brands during his long career.

View Article

Led by Nike's Soccer Clones, World Cup Campaigns Are Dominating Viral Video

Nike's World Cup campaign "The Last Game" brought in a staggering 50 million views over the last week, according to Visible Measures.

View Article


HelloFlo's Priceless Ad for Period Care Packages Goes Viral

The brilliantly witty spot features a tween named Katie who desperately wants to claim her womanhood.

View Article


Always' '#LikeAGirl' Goes Viral and Claims the No. 2 Spot on the Viral Chart

Procter & Gamble's Always has joined recent advertisers in the women's empowerment movement, lighting up the web in the process.

View Article

Always '#Likea Girl' Goes Even More Viral, but BK 'Proud Burger' Comes on Strong

P&G's Always campaign rose to No. 1 on the Viral Video Chart with an additional 18.7 million views, while "Proud Burger" hit No. 5.

View Article

Non-Sponsor Nike Trounces Adidas for World Cup Video Views

Nike campaigns including "Risk Everything" and "The Last Game" totaled 240.6 million views, trumping rival (and World Cup sponsor) Adidas.

View Article

Adidas Goes Viral Again With World Cup's Final Showdown, but Greenpeace Comes...

Nike may have won more online views througout the tournament but an Adidas campaign won the week in viral video.

View Article


Remembering James Garner: Actor and Polaroid Spokesman

"Maverick" star James Garner did many ads, but his charming spots for Polaroid may the the most enduring.

View Article

Study: Mobile Users Who Engage With Brands Use Facebook Most

Consumer behavior differs on social sites depending on whether they access through desktop or phone -- but they still want the same thing.

View Article


Nike's Jeter Tribute Goes Viral

Even the Mets and the Red Sox show their respect. Er, "re2pect."

View Article

Five Best Fan-Created Movie Trailers on the Web

Some of the most buzzworthy teasers for feature films have been done by movie fans with little to no budget.

View Article


Small Agency of the Year, West, Silver: Standard Time

After winning in the 1-10 employee category last year, agency shows no signs of slowing down.

View Article

Small Agency of the Year, Northeast, Gold: DiMassimo Goldstein

Shop has built brand awareness for Fresh Direct and relaunched Reader's Digest.

View Article

Small Agency of the Year, 11-75 Employees, Silver: Pitch

Culver City, Calif. firm has grown from a promotional agency to a full-service shop.

View Article

Small Agency of the Year, 1-10 Employees, Gold: Odysseus Arms

Named after the Greek hero, this agency is in the storytelling business.

View Article


Small Agency Pro Bono Campaign of the Year, Silver: Bailey Lauerman

Lincoln Children's zoo had no new exhibits, a tight budget and fierce competition. The Zooglies came to the rescue.

View Article


Small Agency of the Year, Southwest, Gold: Nomadic Agency

Headquartered in Scottsdale, Ariz., with a team of 18 staffers, Nomadic is an agency ready to take on the complex digital landscape.

View Article

Banned from TV, TomTom's Steamy Wearables Spot Goes Viral

How to make your ad go viral: Send a model running down a beach in slo-mo. To promote a gadget.

View Article

Shakira's Activia-Sponsored Music Video Vanquishes 'The Force' as Most-Shared Ad

Shakira has defeated Darth Vader.

View Article


Even a Bank Can Go Viral If It Has Automated Thanking Machines

With a total of seven spots debuting, there's a fresh new lineup for this week's edition of the Viral Video Chart.

View Article

From Hot Pockets to VW, Chumming Twitter for Consumers During 'Shark Week'

Brands are trying all kinds of stunts to reach potential customers during one of summer's biggest TV events.

View Article

Old Navy's Tween-Showtune-Tastic 'Unlimited' Web Video Push Goes Viral

A tween belting away her first-day-of-school jitters put Old Navy on the Viral Video Chart despite minimal reference to the brand.

View Article

Structured-Settlement Company Focuses on Service Rather Than Instant...

Peachtree emphasizes service; J.G. Wentworth sticks with "It's my money and I want it now!"

View Article



Eli and Peyton Manning Debut at No. 3 With DirecTV Spot

NFL quarterbacks Eli and Peyton Manning, doing what they don't necessarily do best, land at No. 3 on the Viral Video Chart.

View Article
Browsing latest articles
Browse All 60 View Live




Latest Images